Nike - What If You Can?

Directed by one of Saudi Arabia's best known, and their first female film director, Haifaa Al Mansour, this commercial for Nike was one of the first to be shot and cast entirely within Saudi Arabia.

Filmed on location in Riyadh, an emerging film industry and non-existent casting landscape were just some of the challenges. 

Best Concept and Best Casting SHOTS EMEA Award 2024 Nominee, Clio Sports Best Direction Shortlist

Directed by Haifaa Al Mansour
Production Company: Lief
Agency: Wieden & Kennedy Amsterdam
Producers: Margo Mars, Rosie Woods
Production Manager: Tom O Driscoll
Director of Photography: Steve Annis
1st AD: Jez Oakley
Costume Designer: Buki Ebiesuwa
Production Designer: Kelly Sinclair Smith
Editor: Paul Hardcastle